Style meets substance

Elle Decoration by Crown Paints is a premium, durable interior emulsion offering the perfect flat matt finish with endless protection for walls and woodwork.

Developed with 200 years of colour, passion and heritage, each tin carries the quality hallmark of Crown Paints’ unique Breatheasy® formulation, which means you can be back in the room almost immediately. Not only that, but this hardwearing formulation is 200 times tougher than regular emulsion, making it highly durable and scrubbable. 






Look out for the Breatheasy® logo on most of the Crown ranges. The Breatheasy® 99% solvent free formulation is unique to Crown.

200 years

200 years of heritage, colour and passion goes into each and every tin produced by Crown Paints. Our constant dedication to innovation has seen us develop a superior formulation over the last two centuries.

Tough & durable

This quality sets new standards – a surface that is extremely hard-wearing so that it remains beautiful for longer. Marks and stains can be completely cleaned away with ease. 200x tougher and more washable than our standard matt paint.

* than our standard matt paint

Explore colour

Explore 60 different colours from 6 distinct ranges, each with their own personality and style influences.

Explore colour

Get the look...

Find your nearest stockist

Available in stores across the UK, Ireland, Italy, Switzerland and Germany. Find your closest collection stockist here.

Find a stockist

Purchase samples

Purchase Pure Paint samples from this collection online.

Buy samples online